“I had to sit my mom down and say this is happening. “You’re touching your breasts anyway when you put Just Nips on, so I want to spread breast cancer awareness and teach women how to examine themselves safely and properly while they’re at it,” she told Refinery29 this week.īorman’s mom is supportive of her business message - but isn’t ready to try a pair. She is currently partnering with a cancer charity so that she can get breast self-exam instructions printed on the inside of her packaging. She said she hopes that women who wear her product feel fun, feminine and sexy, as well as informed about their personal breast health. “My typical customer is a professional woman, 20s and 30s, women who are proud of who they are, comfortable in their bodies and want to experiment,” she said. She said she sold out of Just Nips before the Women’s March on Washington and again on Valentine’s Day.

“Our ‘freezing’ product does just that.”īorman said the product has “exploded” thanks to female empowerment. “Before this I worked at Ralph Lauren for five years, and I know what it takes to cut through a cable knit sweater,” she quipped. The nipples - which come in sizes “cold” and “freezing” - sell on Borman’s website for $9.99. “I want women to feel good in their skin, comfortable with their bodies, super-empowered when they wear this product,” the Just Nips founder told The Post. New Yorker Molly Borman said her stick-on pasties accentuate the appearance of nipples while also empowering women. A new fashion accessory allows women to free the nipple without removing their clothes.

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